Build the commercial system
Segmentation, territory design, MEDDPICC, forecast discipline and operating cadence that turn ambition into dependable execution.
Yoss Perl / VP Sales & CRO Leader
Build the
revenue engine
the next chapter needs.
I help high-growth B2B SaaS and HR-Tech businesses translate product momentum into durable, international revenue — through great leaders, clear systems and commercial focus. Twice, I have helped scale EMEA from roughly $5M to $100M+ ARR.
Explore the mandate ↓2×EMEA scale-ups
$5M → $100M+ARR journey
60people built & led
Publiccompany experience
The mandate
For businesses with product-market fit, ready to become category leaders.
I partner with CEOs, founders and investors when commercial potential is clear but the organisation needs to catch up: from an early sales motion to a repeatable revenue engine; from regional success to international scale.
My strongest fit is a VP Sales or CRO mandate in high-growth B2B SaaS or HR-Tech, where building the organisation matters as much as delivering this quarter.
How I lead
Strategic at the board table. Hands-on in the field.
Build resilient teams
Culture is a growth lever. I create high-trust, high-accountability teams that stay strong through change, pressure and rapid scale.
Bring public-company rigour
Public-company leadership experience brings P&L discipline, governance and clear executive communication to high-growth environments.
Leadership in practice
High standards.
Human connection.
The most durable growth comes from teams that are ambitious, trusted and genuinely connected. I build the operating environment — and the leadership bench — that lets talented people do their best work through scale and change.
A record of scale
EMEA / High-growth SaaS
Twice from ~$5M to $100M+ ARR.
Across EMEA scale-ups, I have built the teams, operating rhythm and market presence needed to move from early traction to enduring international growth. At HiBob, this included a $65M+ regional business and a 60-person Sales, XDR and Channel organisation.
Built for international growth
Global ambition, with local conviction.
I have led and opened markets across Benelux, DACH, Nordics, France, Iberia, Italy and UKI. German, Israeli and Argentinean by heritage; Amsterdam by home; fluent across English, Hebrew, Italian, Spanish and Dutch.
UKINLDEFRITESNordics
The growth playbook
Focus. Systemise. Scale.
01
Focus
Clarify the ideal customer, market priorities and value proposition that create a decisive right to win.
↗02
Systemise
Instrument qualification, pipeline mathematics, pricing and forecasting so leaders can manage with confidence.
↗03
Multiply
Build the leadership bench, enablement and partnerships that make success repeatable across markets.
↗04
Connect
Link sales execution to retention, expansion and the wider company strategy as the business becomes a revenue organisation.
↗Full profile
The context behind
the growth story.
Curriculum vitae
Sales leadership CV
A concise record of 20+ years scaling B2B SaaS revenue, global teams and go-to-market organisations.
Download CV ↓Executive biography
Executive bio
A concise view of my leadership approach, international experience and operating principles for ambitious growth businesses.
Download executive bio ↓Open to the right next build